Use Cases for QR Codes in E-commerce

One of the most important shifts in the E-commerce world in recent years has been the rise of the QR code. Understanding how to leverage these intricate digital images is all about knowing how to blur the boundaries between the real world and the digital realm. Using a QR Code Generator is a great way to get started. We believe the best way to get you up to speed is to share some must-know use cases, so keep reading while we guide you through everything you need to know. 

Adding extra details to product packaging

Product packaging is the perfect place for a QR code because it allows you to link every recipient of one of your packages back to your store. Imagine adding stickers to your shipping boxes that someone only has to scan with their phone’s camera if they want to leave a review. Alternatively, why not ask them to scan the QR code to follow you on social media or refer a friend so that they can claim an exclusive welcome bonus? 

Highlighting pop-up events on flyers 

One of the best ways to grab attention is to bring your E-commerce offering into the real world. A popup event at a major exhibition or trade fair will allow you to put yourself in front of a whole new audience. And you only have to look at the rapid growth of QR payments to see that handing out flyers with discounts and sale prices will be more than worth it. 

Don’t worry, we’re not suggesting you start building an empire of physical stores and tying yourself up with overheads. What we want you to see is that QR payment codes are easily placed in the hands of your audience with a flyer that advertises an exciting new event. 

Producing static offline ads 

Do you have a product that’s selling well online that you want to offer to physical businesses? Ask them to put a QR code sticker in their shop window and you’ll find that it’s a win-win for both of you. Your online store gets seen by physical foot traffic while the store you’re collaborating with gets to direct its customers to a relevant offer without having to hold any inventory. Ideal when you want to showcase your value in a whole new range of new sales channels. 

Redirecting to free lead magnets 

We love the idea of using a PDF QR code generator that allows you to send browsers and buyers to a lead magnet in an instant. People trust QR codes far more than they trust unsolicited email attachments, so think about how you can leverage this powerful new communication tool. 

Providing a free guide that only takes a couple of minutes to read but is rich in information and finished with beautifully on-brand graphics is the way to go here. You can build these types of content offers into your overall marketing efforts and then track how effective they are over time. Ideal if you want to start achieving accelerated sales by adding value that undecided buyers and new clients will surely value. 

Distributing coupons via text 

More and more online businesses now offer discount coupons via multimedia messages. These types of offers are best sent to a list of warm leads where everyone listed has previously signed up and shown some interest in doing business with you. Making your coupons seasonal and adding a little urgency with time-limited offers is the way to go if you want to nudge people in just the right way. 

QR codes look so much cleaner than lengthy links and they feel more trustworthy than asking someone who has never met you to click on some anchor text. Customers always know when they are being sold to, so make it as clean and transparent as possible with an engaging QR code and you cannot go wrong. 

In conclusion 

QR codes are an essential tool for E-commerce businesses that want to be able to stand out from the crowd for all the right reasons. As a business in an increasingly competitive niche, you need to be able to catch the eye in a way that turns browsers into buyers with minimal effort. Your job now is to figure out how to best position your QR codes and choose which pages you want them to redirect your audience to. 

A good way to start is by making a low-value purchase from several of your closest competitors. You will then be able to learn from what they do wrong and take inspiration from what they do right. Just what you need to hear when you want to get ahead in the competitive world of E-commerce. Here's how you can Convert MS Word to PDF.