The way we interact with ecommerce stores has changed massively over the last few years. The introduction of smartphones and tablets has made it easy for shoppers to browse online and make purchases from anywhere, at any time. Now that the modern shopper has had a taste of fast, smooth, and easy to use mobile-friendly stores, they're becoming less and less likely to entertain a non-responsive website. 

 

 

Your OpenCart store needs to be mobile-friendly. Period.

 

 

Bad redirects, tiny text, slow speeds and hard to use buttons are just a handful on issues that could cause your customers to leave your store and purchase from a competitor. A mobile-friendly website will also help to make your store look modern and professional. Still not convinced? How about these three major points:

 

1. Less visibilty in organic mobile search results

If you've kept up to date with SEO related algorithm updates from Google, it's likely that you've already heard about Mobilegeddon. Google is now choosing to demote non-responsive website in mobile search results, and push the ones who meet their high standards further up. This massive algorithm update made it clear that having a mobile-friendly website is one extra way of getting on Google's good side.

 

 

2. Lower bounce rate & lower cart abandonment

The simplest way to keep your customers on your ecommerce store is to make it super easy to use. If a user finds your website difficult to use, they're likely to jump ship and go elsewhere for a better experience. It's vital to ensure that your checkout process works just as smoothly on mobiles as it does on desktops in order to reduce your cart abandonment rate.

 

 

3. Grab attention with the Mobile-Friendly Label

Google's new Mobile-friendly label lets users know whether or not they're likely to have a good experience on your website before they've even clicked on your link on the search results page. If you're ranking against your competitors in search results, this small but powerful label can be the difference between a sale and a lost customer.

 

 

Ready to go mobile friendly?

We've got great news for you: the free, out-of-the-box version of OpenCart is completely mobile-friendly and easy to use for both you and your customers. There are also thousands of mobile-friendly themes available online for your store.

 

Want to keep your current ecommerce store design? No problem - one of our recommended design and development partners will be able to create a mobile-friendly design based on your existing look.