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There is an option in Google Analytics to track the email id its called Personal Identity Information but it is against Google's policy so it cannot be possible. As you mentioned that you get orders so email id can also be tracked from your website's database.
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An option in GA which is not possible, mystifying.There is an option in Google Analytics to track the email id its called Personal Identity Information but it is against Google's policy so it cannot be possible
tracking just lets you add a code as a querystring parameter to links to your site scattered over the internet in any way you see fit or email campaigns.
When such a link is followed it subsequently tracks that user via the code stored in a cookie on clicks and number of orders.
There are no emails involved there until such user places an order, signs in or up.
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“Data security is paramount at [...], and we are committed to protecting the privacy of anyone who is associated with our [...]. We’ve made a lot of improvements and will continue to make them.”
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